The Secret To Cold Out-Reach

After making over 6 Figures with just cold outreach alone, I realized the 5 most essential things when it comes to landing as many deals as possible when you’re selling cold.

There’s things you can do unnoticeable to your leads but that make them subconsciously buy.

We’ll start with what made the biggest difference in my closing rate, which is letting the customer think that they’re in charge.

We want the other person to feel like they’re buying not being sold. And think that they’re making all the decision and not being persuaded. But you know damn well we’re selling them;) (not in a bad way either)

That’s how the best do it, the other person doesn’t even feel like they got sold too.

The way I do this is mostly a combo of all the other parts (mainly the last one) but specifically for this, I have a very smooth close.

“If it’s something you wanna get done and our price + offer sounds fair all we really need is X?” And by X you can replace it with address, email, payment or whatever is most essential when it comes to closing your deal.

After I finish that sentence I just look down at my phone as if I’m already expecting them to say yes. Because if they see you just staring at them waiting for the ‘yes’ or email, it kinda just gives the feeling of “yes or no” to the other person.

But if they see you already expecting it, it’s less of a yes or no and they think to themselves “ok let’s do it.” It makes it that much more of an impulse buy.

I hope that makes sense. Essentially use my close and then just look at your keyboard if you’re on a video call, or at your phone if you’re in person. I promise you will get more deals.

The 2nd element in every sale that will literally decide whether they buy or not is their first impression of you. If you’re in person, the first 2 seconds plays an incredibly huge part of whether they buy or not.

This is why ugly people have a hard time in sales. If you’re ugly I can’t do much to fix that but I can help with what you say and how you say it.

I’ll tie this with the 3rd point as well, you need to essentially come off as nonchalant but at the same time enthusiastic. If you’re some sad person who’s nervous, you wont make any sales.

I’ll always throw in an ‘um’ at the beginning to kinda make self seem human and casual but after that it’s all pro-Issa.

And what I mean by pro-Issa, is that I just go “how hey’s it going, sweet, I think you saw me earlier? I just finished helping a few of the neighbours to do x.” Again this makes it seem less like a sale, now it comes off as “oh he’s helping people around me, in my industry, etc, let me hear him out because he’s known and I don’t wanna be an asshole to my peers.

Unlike most people, “hi my name is x with y company doing z thing.” It’s a human instinct to just not wanna do something when it seems like the other person is trying to persuade you into doing it, especially if they have no connection or level of trust with you.

So for this 2nd and 3rd part you need to come off as you’re enthusiastic to do what you’re doing and also nonchalant about the outcome. And you wanna keep this tone the entire time, regardless of if you get the deal or not. If you get too excited it just comes off as “wtf, am I the only person who bought this? Why didn’t others buy?” And then they make themselves uncertain on you.

4th) You also need to be ok with hearing no, as you obviously know we get more no’s than yess’s. But those few yes’s make up for it. If you can’t control your state after a few or even a lot of no’s, you will not succeed that day, or even at all.

Whenever someones an asshole it can honestly just totally ruin your day, so many things when paired up with multiple rejections can add up to so much negativity.

Honestly I just view assholes as people trying to make me fail, and the best revenge is success so I just laugh at it, maybe even call them out for being dicks and move on.

I won’t make this a big segment because so many people say it and help with this. But one more thing that can help is just venting to a friend or team mate. Obviously don’t trauma dump on them but get it off your chest and keep moving.

(incase you just lost focus, re-focus)

When I was thinking of the order of this video, I wanted to put this point last because it is by far the most important.

5th) You can’t turn the no’s into yes’s through “objection handling.” What you can/should do is focus on turning the maybe’s into yes’s through selling points.

No one buys because they get shut down. People buy because something triggered an impulse buy.

Every sale is an impulse buy. Regardless of if they took 3 seconds to think or 3 months. Something triggers them to make the decision and your goal as a sales man is to trigger it at that moment.

Whether it’s through an amazing guarantee, offer, low commitment, etc. One thing that gets me a lot of my sales is giving an amazing zero risk guarantee just before my close and then reuse different versions of this if I need to objection handle.

“After we’re done with the job we’ll check everything out together to make sure it’s perfect before you pay.”

Another few is “Honestly I do also get some credit for this and it honestly takes 5 mins,” “All we need is just a signature and then we’ll get it done for you.” There’s so many things that you can use regardless of the industry.

Here’s the thing though you don’t just say that after they give a lousy objection, you first re-loop.

Here’s my script for it— A.K.L.C. (Agree, Kill (the objection,) Loop, Close)

First you acknowledge the objection. “Fair enough I understand”

With the kill, I use another person’s story. “Your neighbour Issa also had the same concern but what he liked was…”

And the you loop, “That we have a full guarantee where we make sure you’re happy before you pay.”

Finish with the close, “If I can promise that you will 100% be happy at the end would you wanna get it done?”

And then I’d say, “ok that’s my guarantee and promise to you, does tomorrow work?

It’s so freaking simple.

Because if someone wants to buy they won’t make it difficult for you, that’s why I don’t use all these random objection handles when someone isn’t interested or says “no.” I know it’s a numbers game so I just wait until I get infront of those who have some interest or the “maybe’s” and increase their certainty by so much to the point where it’s a no brainer for them.

I hope this helps, and let me know in the comments which point was you’re favourite and why.

Feel free to message me in our free community if you want any help with this stuff too, I’m always happy to help:)

Thank you for reading and enjoy your day.

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