The Skill Set You Need To Make Your First $K In Business

there was one skill that when paired with a few others made me my first dollar in business as well as made every billionaire their dollars.

And if I never learnt this first one I could have never become an entrepreneur or even make a dollar outside of a salary job. And you’ve heard it a million times but I wanna start with this because it was the first thing I learnt. Sales.

And the reason you’ve heard so many people say it so many times is because it’s true. But it’s not sales alone that makes you the money, it’s what you pair with it— at least for entrepreneurship, if you’re good at sales and you’re working for someone else, that’s all you’ll need.

Sales is essentially persuading someone to give you their money in exchange for what you sell.

The basics you want when you sell are building rapport, and knowledge of people as well as what you sell.

Rapport is essentially how you connect with the customer. How you guys talk, relate and essentially click. Obviously you need to know more about what you’re selling than anyone in that industry and with people knowledge it connects to building rapport and it’s essentially psychology, like knowing what attracts people, makes them buy, etc.

A quick tip— is every sale is purely emotional, people buy because they want a feeling. That’s why people donate, buy services like massages or buy absurdly over priced things, etc. They do it for the feeling they get.

The thing is though you can’t sell if no one is in front of you, which is not a problem if you do d2d, cold call or your boss gives you leads so unless you’ve got that you need to market yourself and your business, they are separate. Best analogy is Tesla, and Elon, they’re separate but Tesla gets all its sales because of Elon.

A common misconception that old I and most likely you have or had in the beginning is that marketing is posting, or getting eyes on you, which is only half of it. True marketing is getting into and staying inside their head. You essentially want to live rent free in their head. That’s how Tate made it big, you saw a video and it’d stay in your head. Love or hate, he’s good at marketing.

If someone see’s you, hears your message or just basic level things like that they won’t buy which sucks because we always have good intention with what we sell so you need to evoke emotions in them, resonate with them and get them to like you, if you can do that anyone will buy from you and your business.

And the thing they buy from you, or the thing you sell is very important, because no one buys bad products or things that they don’t like or things that they just don’t find valuable.

You need an offer that people will want to buy, the best I’ve seen on this is Alex Hormozi’s book $100M Offers, but you essentially want to make someone an offer so good that they feel stupid saying no too. Say, like me, you’re selling window cleaning, if you’re just cleaning the window you can’t really charge much, but if you through in the frames and things around the windows as well as throw in doors, garage door, etc. they’re not just more likely to buy, but pay more too.

Just throw in extra things that fit in with what you sell. Throw in things and that either aren’t too much harder to fulfill but will make a difference and consider them bonuses which then makes it seem like it’s a free thing which it essentially is but it makes your offer more worth it.

If you get these 3 down you’re guaranteed to be rich in your future, no doubt about it. But the riches are in scale and you need people to scale, so if you truly want to be apart of the 1% you need to have a team, or good leadership and management skills outside of just persuasion.

Because you can put the right people in the right position but if you don’t know these things it’s hard to find the right people— you don’t know what to look for.

The reason my business did very good is because I knew all these when I started, granted not that well. But it was enough to be able to start it. And then I managed to put the right people in the right positions.

So stack these skills learn them, implement, learn and improve.

• Sales

• Marketing

• Offer Creation

• Management

Again all of this is explained in more depth in I.F Business if you’d like to check it out. Thank you for reading, and have a good one:)