You Need To Focus On This (To Grow Your Business)

Customer satisfaction, work environment, team, so many things come into play. There was a few that if I could start over completely, I would put 100% of my focus on these to have hit $100k in my first summer/season in business.

Firstly, no matter what kinda business you have or wanna start, you are the biggest factor… Yea… Team, customers, product, etc aside are important but you are the biggest part of this. You get what you are, so if you’re bitter then your custies, workers and everyone you work with will be a butt. The first thing I did and that I would put more focus on if I restarted would be my mental. Be what you want from others.

Want hard workers? Be a hard worker, quick tip— immigrants are the hardest workers, especially illegals. Want high paying custie (customer) ? Be expensive. You get what you think/are. So think positive, and work how you expect others to work too. That is huge btw.

The biggest mental shift for me was when my mentor told me “Your guys don’t work for you Issa, you work for them.” It changed how I viewed everything. Essentially you wanna work in your business, do not let your ego get in the way. View yourself as a boss babes, but still do the work.

And on top of getting what you think and are, you especially get what you tolerate. If you let people walk all over you, they will. If you let yourself be unprofitable, you will be unprofitable. If you expect the work, or product to be 10/10, it will be. It’s harder to do this, a lot easier just to say it. As a rule of thumb, do not allow anything to happen that you don’t want happening. I know it’s hard especially if you aren’t confrontational.

In life too and business a bit of a script I can give you is, if something happens, say someone says something to you and you don’t like it, say something along the lines of this— “Don’t ever say that me, I’ve shown a fair level of respect and for us to keep working together you need to show that same respect back, if you can’t, that’s fine you can go find another job. Does that make sense?”

Practice it in the mirror, I would say don’t talk to custies like that, because you need to keep them happy, not everyone is vocal about what they like but they are vocal about what they hate, and if you’re unpleasant to them, they’re 1 staring you, bad reviewing and telling everyone that you and the whole company is made up of a bunch of bums. Which obviously isn’t true but people do that.

Mark Cuban said it best. “Your customer is almost never right, but you need to keep them happy regardless.” And a positive of this is that if you are targeting high value customers, they’ll bring you more business if they really liked you. And by “high value” I mean good buyers, cheap people are good people, they just aren’t good buyers. So price your service, product or offer a bit more expensive and deliver more value, if you added an extra $10 of value and effort to the end result, you can charge more and it’ll worth it too.

The biggest thing that let me make 50 gs in my first summer was also how hard I worked. DO NOT let ANYONE tell you that you can work a few hours a day or god forbid a Week, and be successful. Sure maybe after you’ve put in a few years into it and you’ve put the right people and systems in place, maybe then you can take some time back but if that’s not you, work. When my business did the best, $17K in a month, all I did was work, weekdays with the team, weekends by myself and after the work day I’d be putting better systems into place to make the work easier or more efficient.

If someone says you can start with minimum effort, they’re lying, don’t try it in the beginning, you’ll fail and then whine. If that is you, put in more hard work. Don’t be one of those pussy nerds who say “smart work beats hard work.” Because my 13 hours of hard work is beating their half an hour of smart work that they’re putting into their business or anything.

So I’ve split this into kinda 2 parts to make it easy, inner and outer parts of business, the inner being you and the outer being everything else,

Inner

• Mindset

• Positive

• You get what you think and tolerate

• Work hard, very f ing hard!

Outer

• Customer satisfaction

• Hiring

• Management

And if you are going to have employees which you will as you get bigger, pick the right ones, and my guide on that, is pick people with the same mentality and work ethic as you, not necessarily the same skill sets. But don’t pick someone with no skills.

Thank you for reading, I really appreciate you :)