I Knocked 10,000+ Doors, Here's What I Learned

Over the past 3 years I’ve knocked well over 10k doors, made a load of money from it too and learned a lot of principles.

The first lesson learned and probably the one I’ve given the most importance too in my life is No doesn’t mean No. (sometimes)

I’m just kidding (kinda) when someone says no the first time depending on their tone, it’s just a smoke screen for uncertainty. If someone says no with a basic reason behind it. They have a reason for them saying no that can be fixed and overcome but they won’t tell you. When someone says anything along the lines of my wife wont let me, I need to think about it, etc this usually means “I don’t trust you,” “I don’t believe you,” etc. Because no one is going to say to someones face “I think you’re a scammer.”

So whenever someone says no it’s because they’re uncertain in either your word, the kind of work you do or sometimes the company that represents you. Most of my sales have been from people originally saying no to me or having fake objections.

Whenever something like this comes up my go too is just a.l.c. (agree, loop, close) If someone says anything I start with “fair enough” and then “the main reason why most people get it done is because of ____” and then after 2 or 3 times (if it wasn’t already a yes) they say yes after I close them. After that I just leave it. My close goes along the lines of “if that sounds fair and you want it, all I need is your personal info…)

Quick tip, after you ask someone for the close (if they wanna buy) you need to stop saying anything else and let them think and answer so they can feel like they have made the full decision.

I found this out way later on in my sales career but something I found out fairly early on was that every no gets you one closer to a yes.

If someone says no to you, it’s fine. There’s always another door or another opportunity 10 steps away. So never be focused on previous L’s, because there’s another opportunity right in front of you all the time. I remember the first time I heard the quote it was from someone who worked with me at my first job, and he said to me after we lost this one deal by one hair length, “Honestly Issa, who cares, every no gets you one close to a yes, don’t worry about that too much.”

And you need this type of attitude towards everthing in life, be it girls, jobs, anything. When you can understand that even if you fail this one, there’s another chance at something different and better, you will perform much much better because you will be in a state of abundance and you won’t be stuck on one thing. So instantly you will perform much sharper and have clear focus.

And when it comes to being rejected and taking it well, a very important lesson I learned was to never take anything personal. Because whenever someone would be rude to me at the door, I’d just react with “all good have a good day.”

Because you never know what the other person is dealing with. A few times some people were straight up with me and said that someone passed to a murder, accident and situations along the lines of that which you can understand, it will have a toll on their mental.

So whenever someone rejects what you’re offering them, it isn’t them rejecting you, it’s them rejecting whats being given to them, because everyone has different things going on, be it a family member passing, financial problems, they don’t have time or even they don’t care about what you’re selling. It isn’t them rejecting you or not liking you, it’s just that they don’t want what you’re selling for a personal reason.

And during situations like this you need to be able to accept and move on. Because no matter how good you are, you can’t sell everyone and that’s ok. The goal shouldn’t be to sell everyone, it should be to sell to those who have some interest and can buy.

And when it comes to selling, if you’ve seen my last video you’d know that is wrong. You shouldn’t sell, what you should create a buying environment for the person you’re presenting your offer too.

And essentially you should focus less on influencing them to buy and more on getting them to want to buy. And the main ways to do this is:

• Gain control (have them reacting to you, and make them like you)

• Give them a good offer

• Make it super easy for them to buy and receive their purchase.

If you want the full version, here’s the previous new letter:

This is pretty universal for every type of business and especially sales role and everyones heard it but I wanna say it with more explanation— when it rains it pours. When you get a sale right off the bat, you are set to have an amazing day. And when you get no deals for the first half of the day, it’s gonna be a bad day. And the thing is to realize that rain and storms end.

If you are on a winning streak it’s going to slow down and end. And when you’re getting no results and things aren’t going your way, it’s going to end. Everything comes to an end. The good and the bad. What you need to do is be able to weather the storm and understand that everything is temporary and that the smartest thing you can do is keep pushing and make yourself into the best version of yourself you can be. Because that’s the only hedge you have against an ending season.

And the lesson I want to finish this with is probably the most important one— the people who have the most fun are the ones who are the most successful.

And this isn’t even just for d2d, it’s for everthing. The people who live the best lives are those who enjoy what they do. If you’re doing something, and it’s just for status or money and you have no other incentives, you should probably explore different jobs or opportunities. Because this is the only life we get, so if we aren’t doing what makes us smile, we should find something else.

Do something that has an aspect of something you really like. For me I love leading and teaching, thats why I started my business— Window cleaning is not the love of my life, leading people and making them smarter is. I don’t love editing videos, I love teaching. So find aspects of what you enjoy and build your life around that

And to recap everything for you—

• There’s usually a reason behind the No (that can be overcome)

• Every No gets you one close to a Yes

• Never take anything personal

• Create buying environments

• When it rains it pours

• The most successful people on the earth are those who enjoy what they do.

And with that being said, thank you for reading and enjoy your day:)

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