Steps To Writing The Perfect Sales Script

I’ve sold 5 different offers total throughout my time time in business and in sales. And have gotten many people to buy all of them so far.

And there’s 4 key elements to every pitch, script, and sale that I’ve made.

1.The first is the hello. This is why so many people don’t get deals. And I’d go as far as to say this is the most important, or maybe tied with the Final element of every sale.

So I’m going to assume that you are either talking to the potential customer (pc) either in person, or over the phone for this, and then I’ll touch on message/email.

What I was taught and that I’ve taught to all my sales reps is that you need to sound like you actually give a shit about them. None of that '“hey how are you” I need you to be like “Hey how’s it going!?” As if you’re excited to say hi to them. Say this with an up-tone beat.

One thing that really helps everyone in the beginning is literally over exaggerating this. Because when you first test this in the field, especially in the beginning you under do it by a lot, so over exaggerate it for a bit and then slowly you’ll find the right tone for yourself.

No one wants to talk to a boring npc who obviously is just doing this for a paycheque. People like to talk to those who can lift up their mood and who are genuinely interesting to talk with.

I swear this is what everyone fucks up with, they don’t make the pc want to talk with them. If you were talking to someone who sounds like they wanna kill themselves, you would wanna walk away. But if you were talking to your friend who genuinely is interested in you, you wouldn’t wanna walk away because of their tone and their want to talk to you.

I’m gonna stop talking about this because I think you got the point, but if you didn’t please start back at the beginning, it will genuinely help you.

With text, you need to give more upfront because it’s a lot easier to reject you, my friends are much better at this than me so here’s what they do, and why:

Also, with what Mo, and Steven do: sending a voice message or a video through text will work better because now they get to actually hear/see you and this instantly adds some personality to your pitch, and everyone prefers to work with personable people over someone they have 0 connection with.

And after I say whats up, and have like 10 seconds of chit chat like how are you—good, amazing, I’m Issa by the way—

2.That’s when I give the reason for why I’m talking to them, because as people we are always looking for a ‘why’ so I give it to them right away so they have as much of their focus on you as possible.

When I’m at their door I say “we finished helping x neighbours with x” or “we’re doing x in the community” or over the phone you’d say “we’re helping x people to do x”

Essentially just explain why you’re talking to them, still with the same enthusiasm as when you say hello to them. Because if you go from excited to just normal, it’s just unnatural, and you wanna be human not fake.

You should also give this a spin and try and be funny, my one friend who worked with me over the summer now does smma and he does a lot of cold calls. Immediately he makes the other person laugh (or trys too) because everyone gets pitched something at some point, and usually it’s always the same service with the same script, and same everything. You need to be different, don’t be a follower.

Essentially by now you should have a paragraph. “Hey how’s it going!? I’m Issa I’m helping a few of your friends/people in your industry, etc to ____.

The _____ is essentially the solution to the problem, or say the service/product.

3.And after I give the solution/product/service I build certainty in the other persons mind and give them reasons for why others buy. Like convenience, increase in business, or just help with the problem I solve.

“I help with with x,y,z because of 1,2,3.” The 1,2,3 is how its helped others, and you wanna use the ‘joneses effect’ at this stage. “These people bought and liked it” Because if others are doing it, it instantly gives you trust. If you can show the pc who you’ve helped, even better. If you’re working in person you can point to someones home, or you can send someones end results (pictures), etc. Try and have some social proof, if not at least say how others benefited.

kinda like I do with my mentoring if you look at my landing page. It has the testimonials right there for others to see which help them build certainty which then helps them with buying.

4.And now is the part that will make or break the deal. The Close.

This is where you ask the other person if they wanna buy. And I find that hard closes work better than soft closes.

Soft close: Would you like to buy?

Hard close: How do you wanna pay?

For my close the way I transition is essentially, “so yea, if that sounds like something you wanna do I can start with your address?” And then I look at my phone as if I’m expecting the “yes.” Because you should be expecting the yes if your offer is good, and if you’ve built enough certainty.

Hard closes sound much more confident and work much better too because there’s no beating around the bush or timidness.

I’ll also give 3 extra tips for parts of the process to help you a bit more too.

Throughout the entire process you essentially wanna be enthusiastic about wanting to work with them. If you only want money, it will not work. And the only way to communicate this is through how you say your words. So sound enthusiastic and like someone who actually wants to help.

It’s not a bad thing to want money, as long as the other person benefits and gets value too.

You also need to try and be creative with everyone, not just some robot who copy+pastes everything or someone who just sticks to a script throughout an entire conversation. Please, use your brain, you’re creative.

If you do an in person service business, speak on how you can help specific parts of them, the look, the benefit, the decrease in physical work, etc.

Everyone appreciates personalization, even if it’s just something small.

Kinda like what Mo and Steven do, speak on specific things you can help with, or even things that you like about them. Everyone appreciates compliments as well. But not flattery— don’t just say things for the sake of personalization.

If it feels like that, it’s better to say nothing than to say something made up.

Make your speech a roller coaster. The average attention span today is 7 seconds… So after a sentence or two, lower your voice, or higher your voice to grab their attention again. Move you hands around, and also make some facial expressions every now and then.

So this is how you write a new or improve your existing sales script or pitch in order to help you get more sales.