How To Actually Make Money (Using Leverage)

There’s really only 2 ways to get money. Either you work for it or you use some type of leverage. And we’ll focus more on the 2nd one for this video.

Now if you’re newer to the game of money, start like this, get a job. But not just any job, it must be sales. This is how I started and how almost every successful person started out. Mark Cuban, Warren Buffet, Robert Kiyosaki, and the list goes on forever.

Because for me, if everything goes down hill and I lose…

• My business

• Youtube

• Everyone who works with me

• My customer email list

• etc

I will go right back to a sales job.

And honestly sales is the reason I know any of this and was able to achieve all of this.

Anytime I’m asked “what should I do to start” I always say learn sales. Because not only is it the most fundamental part of every business (getting money) it’s also the best learning ground and if all goes down hill you can always fall back on sales as a job.

The second way and what I’ve been focusing on more nowadays is leverage.

You don’t need to be a business owner or the person at the top to be able to get access to some type of leverage by the way. (so don’t feel like you need to click off)

For this next season of my business I have 1 or maybe 2 others that I know that I can give more leverage too. So you don’t need to start something from ground up or again be the top player of a business to be able to profit and make loads.

If that were the case there would be a lot more competition in almost every industry and a lot more people struggling to make anything for themselves. That’s why teams always beat the lone sigma wolf.

The way I started gaining some leverage was when I first started my business and hired my first employee to do half the work for me. I would sell and he would fulfill the service for me.

This did 2 things

• Free up my time to sell

• Save me energy (which would then go into scaling and bettering the business)

This worked for me. I would hire people, give them commission (cut of the revenue) and then they would do certain parts of the work for the business. Eventually I started hiring sales people and started scaling both areas of the business. Sales and fulfilment.

I would also help with both aspects and also take care of the finances and customer relations. This is literally exactly how I used leverage to grow from $0 to around $60ish K. Delegation.

So this is how I’d recommend everyone to start. If you are in business for yourself hire people to take parts of the business and give them part of the commission so this way you can never go below 0 or into debt and grow fast by focusing on making the people you hire into killers. Because 100 bozos will always lose to 5 trained assassins.

I messed up with this in the beginning by hiring anyone with a heart beat and 2 working braincells minimum. And then the second year I only hired people who shared similar mindsets and values to me who were also very goal and longterm focused.

So don’t just hire for the sake of hiring but only hire if they can actually help you, the business, and the future people who start working with you.

A bonus or 2nd stage is actually the customer side of things. I messed up by not using my customer email list more frequently.

Since I started my business I always collected emails and phone numbers so I can resell to these customers the next season. And the beauty of this is that you don’t need to pay to get these sales again, you don’t need to resell them on anything (as long as the result they got before was good) and you don’t need to spend time getting these sales again. What an amazing way to be leveraged.

It’s such an easy way to get money. Resell to those who already bought and enjoyed the first time.

By now you should have a good understanding of leverage, even if you’re a super beginner. Essentially leverage is getting more output for your input. It’s that simple.

I’m gonna give 2 more example of using leverage so you can get some ideas of how you can start implementing some sort of leverage.

Social media: Using social media, like youtube, fb ads, instagram, etc is such a cheat code. And this is what we did to grow quicker after the 60k mark.

With my business we mainly focused on door to door and referrals to get all our business but when I started running ads it gave me access to people we normally would not get access to. My best story is that we sold to one of the richest people in our city. And this is a home that you can’t just walk up to and knock on.

And everyone is on one social media platform at least so you can make a lot by either posting videos or just ads.

It’s the same with youtube, I would not have had the community or helped the amount of people I have without these videos so start promoting yourself, skills and your business if you aren’t already.

The last benefit of this too is that 1 video can be seen my millions. So you don’t need to talk to a million people or spend the time doing that. Holy smokes, that is some good leverage.

Managing: The reason why managing is very high leverage is because you get direct benefit from everyone else’s outputs (as long as you aren’t doing nothing and are a good leader.) No one listens to people they don’t respect. And the best way to be respected is by doing the work you want others to do.

And this is honestly how I got the leverage from hiring people, I was in charge as well as I showed people how to get the results for themselves via commission so I too ended up benefiting from it.

And the thing about managing is that it’s always going to be needed. Even if you aren’t top of the business, every business needs managers as it scales. Mainly because every team needs a leader.

And leaders can never be replaced by ai.

Quick tip, you only get paid when you either get someone else paid or make them happy.

The last thing is making systems: We mainly focused on spreadsheets and also automating some things, like reaching out to the customer list and also finances. This should be focused on closer to after you have people working with you and when you’re actually benefiting from that.

Until then you have the time to reach out, type out spread sheets, etc. But I thought I’d at least include it because it makes it a lot easier after you're kinda established.

And also systems can be things like setting out your day in a well structured way as well as how you onboard customers, take pay, etc. So do have these systems in place in the beginning.

Also, in the beginning just have a day structure set and then any specific way of selling or fulfilling the sale have a way of doing that to train to others as well and you’re set. Main reason I’m not touching on this much is because it’s pretty straight forward in the beginning and then any softwares you wanna use will have like a million indian tutorials on them on youtube.

But essentially try and find ways to make processes easier for you and everyone working with you.

That’s essentially how you can use leverage in business. I’m sure there’s millions of other ways but these are the ways I used it in my business. Essentially just focus on: How can I get more output. Be it by hiring people, using systems or posting videos (1 to many).

And hopefully you can use it too in one way or another.

Thank you for reading and have an amazing day:)

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