Getting Your First Customer

When it comes to getting your first customer, you need far less than what you’re thinking.

It took me 1 day from starting my first profitable business to get my first customer.

In my prior business, it also took 1 day.

Things will either sell within a week, or they most likely aren’t worth pursuing. If you can’t get the first customer within a week, you either need a new idea or to make big changes to your landing page, sales script, or marketing.

You also don’t need much more than this to actually get your first customer.

Too many never start because they think it’s going to be much harder than it is, especially in the beginning as that’s when you’ve invested the least into it so it’s easiest to quit.

When it comes to your first customer, you need to address these 3 problems.

1. Certainty

2. Trust

3. Need/Want

Certainty is tied with Trust, but they’re both very different to convey when selling.

Certainty comes down to them being certain in your end result, guarantees and experience provided.

When it comes to showing this it’s all in the close, or last line of your copy.

You’ll include here the guarantee they get, what they receive in the end, and a “commitment decrease”.

Along the lines of “or your money back,” “we’ll redo it same day if we make a mistake,” etc.

A commitment decrease is you hard closing them, but in a way where it takes them no effort/low effort to commit.

Next is trust, as in they trust that you aren’t an idiot, or a scammer.

If you sell in person it’s easy to build trust when the other person can see you.

But you do get much more scale when you’re not restricted to only your time.

What’s helped me building trust with customers is just being a very good listener, enthusiastic about the other person, and being genuinely interested in them.

To be interesting, you must be interested.

That’s the short form version to get you in the door. After that you need to be a trustworthy person. By not scamming, lying, or anything of the sorts.

The beauty of these strategies is that it also compounds. Reviews, referrals, and social media are the main ways that reputation compounds.

If reputation is bad, then it compounds much faster, so don’t shoot yourself in the foot.

3rd part of a business you want to build is sell-ability. I find it’s easiest to check how relevant it is using google trends, and then trying to sell yourself.

If you have something that people don’t want or need then you have no leverage, if it all depends on marketing and trends then you have a very shaky foundation.

When it comes down to being able to sell all you need to have ready before taking money is a script/landing page, an offer, and a way to deliver.

Depending on what you’re doing, you can even do the service or make the product after your first customer so you can save more time and money.

Whenever I build any offer I do it with these 3 questions.

1. What will be the end result?

2. What can I guarantee?

3. How much time/money/enjoyment do the customers get in return?

Answer these 3 and add some fancy scripting to bridge the points together.

Something that has always kinda held me back in starting any business was focusing on the “nice stuff.”

Business cards, logo, taxes, legal registration and pointless planning.

Avoid these and only work on these after you get your first customer and have a proven model.

These things take up too much time and money, and don’t increase trust or certainty in the brand much.

Save the time and prove to yourself that you can get the first customer. Because if you can get 1, you can get a million.

And lastly, the most important step, present it to people.

The easiest to start with is 1 on 1 sales. Knocking doors, emailing, dm’ing, or calling. This way you can talk with the person and kill objections for them as well as help show them the benefit they get from buying.

The harder in the start but more scalable method is 1 to many.

If you started with 1 on 1, then scale that. Build a sales team doing what’s already worked.

That was the approach I took and it worked great. The focus is to get more sales than you can handle so do what already is proven as you add in new things.

The main route for 1 to many is ads and content.

The paid version will get you in front of people, and as long as the wording is good, and it solves a need or want for them, you will get sales and you can always improve your mistakes and increase buy-through rate.

With organic content it’s much harder to get the reach early on unless you know what you’re doing.

But the beauty of it is that you build more trust and when it comes to selling, people are more likely to buy as you’re not total strangers and there is some rapport.

They gain value from what you put out and you earn their trust.

I’m an ok example of this, I don’t have a big following (yet) but my like-ability has been high, at least I hope haha.

That’s how I went about getting my first customer and all the essentials that helped me get there.

Hopefully this helps with either starting or getting to that first customer mile-stone.

It is an incredible high that you get from it, and theres more than enough customers and money in the world for us all to live abundant lives.

Thank you for reading.

When you’re ready for more growth… Skool