How To Get Your First Customer

After you get your first sale, you are eligible to make a 100, thousand, even million sales.

Your first sale will either be through your business, or through someone elses, so I’ll show you how to make an offer, or make yours better and then sell it.

So when I first started my business, the goal was “how can I make this worth it for the other person?” And the way I went about was to over promise and then over deliver. I got that from one of Grant Cardone’s books. But if you under promise, less people will buy.

And if this is your business or you get some control over what you’re selling you can throw in some bonuses or do some things as courtesy. And if you are selling for someone else I’m sure you’ve had ideas as to how it could be more valuable, and if you do have those ideas, go to your boss and just say “hey I have some ideas for how we can make more money, could I tell you?”

And if you say it like that, no one is gonna say “No.” So try to make the offer, product, service, etc as valuable as possible. I didn’t know about Alex Hormozi until a bit later but he worded this really well, essentially you need to “make an offer So good, the other person feels stupid saying no.”

So that’s your first step, make the offer so damn good.

And after I had my offer, which was window cleaning, I then found how I could actually make the other person care. And the way to do this is to give it emotional reasoning. People care about their home and how it looks, so instead of just cleaning windows, we do the frames and trims around those, so the home looks nicer from the outside too.

So now is how we present it to our potential buyers. You’ll either do this online or in person. If you do it online via advertising, the advertising should be only to build interest and then lead them to the website, the website is where you’re gonna do the selling. And if you do it in person/cold you’ll either knock doors, or get people to talk to you by calling them. And if you do it in person, you need a pitch. The website version of a pitch is “copy writting”, we’ll go over that too.

The pitch is essential because this is how you’re gonna sell. And the way I have my pitch is—

Introduction— Like “hey hows it going, I’m Issa with x company”

Body— (dw, this isn’t a highschool paper) I go right into it with, “I’m sure you’ve seen around we’re helping a few people like x,y,z, cleaning their windows because everyone wants a cleaner home and nicer views, especially with summer coming up” (this is the part where you give the emotional reasoning.) “And if you want we can go around the home and give you a quick price, got a min?”

Also write your script how you talk in real life, don’t worry about grammerly right because thats nerd s*ht.

So after the body give a really light proposition, like “do you wanna hear a price”, “do you wanna see the options” and basics like that where they don’t have to commit but where they can kinda get an idea of what they can get. if they say yes here, then there’s some interest,

Close— if they said yes, you have a good shot of them buying because they’ve shown that they’re kinda interested. And after I go around and get a price in mind I say “So we counted them up the windows and it comes $200” you give them the answer to the light close, and now I make it super easy to buy. “And if you wanna do it we can come back after we’re done with the last home, and at the end after it’s done we can walk around and make sure you’re happy before you pay, does that sound fair?”

Thats how I close and it works 80% of the time. As long as you’re casual and confident that they’ll buy. Usually at this point they’ll say yes or they’ll give you an objection. And I’ve wrote about this before if you wanna read that too, I go a lot more in depth in this about turning a “no” into a “yes”. (How to objection handle)

And some tips— after you ask for the close, just shut up, so many people that I’ve trained don’t do this because they panic if there’s 3 seconds of silence, but just let them say yes. And after they say yes, shut up again, stop selling. Grab their info and process the sale or set up the appointment. And you’re done! You made your first sale.

I know it sounds really simple over text and that’s because it is, as long as you write you actually do the work, you’ll get your first sale. And your first customer is not the first person you pitch, so be patient because not everyone can buy. The goal is sell to the people who have some interest in what you’re selling.

If you are selling online its gonna be harder especially in the beginning because the potential customer has no clue how the work is, how you are or any of that. But focus mainly on making them certain. Make them certain on you, the company and what you’re selling. Essentially why you’re doing it, why it’s valuable, and how easy it is to buy and get the end result.

I could go on for days about this (and I have, on my other posts and videos) But this is the main things you need to know for landing your first sale.

• Make your offer better

• Find a way to sell (either online or in person)

• Make them certain and sell them on what they actually care about

• Shut up and let them say yes

And after you make your first sale, it’s literally the nicest high ever, if you’ve never experienced it, I urge you to get to work because you’ll never forget it.

And if you wanna reply to this and tell me about your first sale after you make it, I would love to hear it.

Thank You for reading:)